YourBigIdea.co Super Bowl tie-in
Tuesday, January 29th, 2013
Site shows you what your life might be like if you register your “big idea”.
This weekend is a big one for .co as it runs its Super Bowl ad in conjunction with Go Daddy for the third year in a row.
Dubbed YourBigIdea.co, it features a number of guys who don’t jump on the opportunity to register their domains and then one guy who does — and he’s flying on a private jet.
.Co has a tie-in web site it’s promoting along with the ad at YourBigIdea.co.
On YourBigIdea.co, users can search for an available .co domain name. If it’s available, the name is shown emblazoned on the site of expensive stuff such as jets, yacht, and champagne. Here’s an example:
I think this is a smart promotion, although I’m not sure the commercial itself does much to promote this particular URL.
Incidentally, it looks like domainer Merlin Kauffman either sold or leased YourBigIdea.com to .co for the commercial. It forwards to YourBigIdea.co.
It also seems that the commercial has been moved up from the 2 minute warning to the first half, which will be good for .co.