Have you done a domain parking audit lately?
Wednesday, January 9th, 2013
Make sure your domains are pointing to places where they create value for you.
I consider myself a fairly organized person.
But when it comes to making sure my domains are parked correctly, apparently I’m a little lax.
I just audited a few hundred of my domain names to check their nameservers. I was surprised at what I found:
1. Some of my domains were pointing to Go Daddy “coming soon” pages.
2. Others pointed to web site generator systems that long ago stopped generating any sort of traffic
3. A couple still pointed to Google’s “hosted” Adsense for Domains program, which was shut down last April
I primarily park my domains to generate sales leads, so perhaps I just haven’t made auditing my portfolio a priority. But these domains were neither generating revenue (for me at least) or sales leads.
If you have your domains at multiple domain registrars, I recommend trying Softnik’s Watch My Domains Pro to keep an eye on parking information (i.e. nameservers), expiration dates, etc.