Demand Media acquires as registrar consolidation continues the latest domain name registrar to be snapped up.

Domain name registrar consolidations continues as Demand Media, parent company of eNom, has acquired

The Denver based domain name registrar is known for its good social media presence and humorous videos featuring its employees. It frequently positions itself as an alternative to Go Daddy whenever Go Daddy runs into technical problems or controversy. has also had its fair share of controversy and DDoS attacks, which have brought some of its services down on more than one occasion.

Verisign registry reports show that had over 775,000 .com domain names registered as of the end of August 2012, the most recent month in which reports are available. eNom has 13.5 million across all top level domains.

Demand Media cites two key reasons for the acquisition.

First, it will give it added distribution for new top level domains.

Second, it will give Demand Media a “retail” domain registration presence. Its eNom platform is a reseller registrar.

No purchase price was disclosed and the company hasn’t filed any SEC documents that include financials for the deal.

I believe was still closely held, in which case I hope this deal was done by December 31 to save the owner(s) on taxes. I wouldn’t be surprised if a number of other closely held U.S. domain registrars inked deals before midnight on New Years Eve.


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