Domain Name Wire

Domain Name Wire

  • Over 50 end user domain sales including Paramount Pictures’ $65k purchase

    1. BY - Jan 04, 2013
    2. Uncategorized
    3. 11 Comments

    End users close deals before the new year.

    A lot of small businesses buy domain names toward the end of the year. One reason is they want to get the purchase on this year’s books. That’s what one buyer told me the last week of December — “I’ll do it for this price if you can complete the sale by the end of the year for tax reasons”.

    That’s great for domainers but bad for my fingers. They’re about to fall off after doing this end user sales report for Afternic’s last two weeks of the year.

    There are some good sales in this list. The first one is a biggie, but there are more five figure sales buried within. Have fun.

    Paramount Pictures bought for $65,000. The current whois shows Mark Monitor’s “privacy service”, but historical whois records show Paramount bought it.

    A Georgia remodeling company bought the domain matching its name,, for $1,000.

    Menara Travel, a UK tour operator focused on Morocco, bought for $1,000.

    On the other side of the pond, Sacramento Convention & Visitors Bureau bought for $3,300.

    Aggreko, which rents cooling towers, paid $1,477 for

    An SEO company bought for $2,600. I sure hope its for a client that owns the trademark on that.

    A Tokyo company changed its name to Money Forward and bought for $1,795.

    Shoplio, a company that was sued over its domain, bought for $1,600.

    Used auto parts store Pull-A-Part bought for a whopping $10,400. It owns the matching .com.

    The Illinois law firm Byrdie Brownridge-Tucker bought for $1,495. I’m not sure what the initials stand for $. I don’t think it’s Illinois abbreviation (IL) backwards since it doesn’t own

    Convenience store chain High’s Dairy Stores paid $1,795 for

    EnerSciences, a holding group for a number of “energy science” companies, bought for $3,200.

    Self storage company CubeSmart paid $3,500 for

    Pacific Pillows is at it again, buying for $1,000 and for $1,500. It previously bought at a BuyDomains auction on SnapNames [Update: the buyer says he actually bought the domain after the auction.]. (singular) sold for $40,000 in 2008.

    French company DIOT, which owns, went global with for $3,250.

    Video company Highline Studios, which owns, bought the singular for $1,000.

    Financial services company Platinum Group owns, but I guess it decided it needed a .com. It bought for $1,313. It probably wants, but that domain resolves to a page offering it for sale (non-negotiable) for $27,500.

    Cloud company Cooperative Computing upgraded from .net to .com with for $1,600. $1,000 to get the .com of your .net is a great deal.

    Ditto with Major Security GmbH, which paid $1,000 to upgrade from to Not owning the .com of your domain can be a security issue, so this was a good buy.

    DayUse Hotels, not to be confused with HourlyUse hotels (but could be used for the same thing), bought for $3,000.

    A 1-800-Got-Junk franchisee in Pennsylvania bought for $5,000. Moves and junk removal go together.

    Edrive Autos LLC, seller of pre-auction vehicles, bought for $2,500.

    BanksGrocery Company in Kentucky paid $1,650 for

    Business training/education company Business Educators, LLC bought for $1,800.

    Batteries Plus bought for $1,300. It does not own the .com version.

    A company that owns numerous Bitcoin sites shelled out for $17,500. I sure hope it has U.S. operations despite a New Zealand whois record.

    Education technology provider Parent Connect, Inc. paid $2,388 for It owns, but not (which is owned by Frank Schilling).

    Even after reviewing its web site for a couple minutes, I’m still at a loss for what The Seek Company does. But I do know it sought its corporate name as a domain name in addition to, and landed for $1,000.

    Wet wipes manufacturer Nice-Pak Products, Inc. bought for $2,000. Mike Mann was the seller. helps people create a web site for their high school graduating class. It bought for $1,877.

    Democracy Prep Public Schools, a charter school company, bought for $1,000.

    Tennessee Valley Authority bought for $2,500.

    Procurement company HCM Works paid $2,400 for

    South East Bank in Knoxville, Tennessee bought for a solid $25,000.

    The owner of bought for $1,150

    Metropolitan West, an interior design and window film company in Los Angeles, bought for $1,500. It uses as its web site.

    Fieldstone Financial in Mansfield, Massachusetts bought for $1,688.

    Straden-Schaden, Inc., which appears to be a pharma company, bought for $1,617 and for $1,095.

    Tucows sold to White Castle restaurants for $3,477. That sale makes me hungry. Or want to throw up.

    Lifetime Fitness bought for a rich $14,200.

    Lab equipment company NuAire bought for $2,488 to complement its .com. sold for $1,595. The whois is protected by Network Solutions Privacy, which lists The World Bank as the buyer. It’s too early to tell if the actual “The World Bank” bought the domain.

    London clothing company Charli bought for $2,888 to complement its domain.

    C & S Executive Transportation paid $1,000 for

    The owner of bought for $1,255.

    The Ally Foundation, a non-profit working to stop sexual violence, paid $1,032 for

    ORGAPLAN Logisik GmbH upgraded from .net to for $1,300.

    Real estate firm Epicity bought for $1,395.

    Goya Foods bought for $1,795 and for $1,895.

    Israeli telecom company Geek Media bought for $2,000

  • “”On the other side of the pond, Sacramento Convention & Visitors Bureau bought for $3,300″”

    Andrew, was this a misprint, or did they pony up 3k+ for a typo?

  • Great buy considering sold this week for $50k

  • The number of overall sales is down by half for the holidays — and the number of end-user purchases is up?

    Is such a large portion of Afternic’s sales to domainers? Afternic’s prices seem pointed towards end-users.

  • One should not come to any conclusions based on this weeks sales. There are a number of factors that affect the completion of transactions.

    Namemedia was closed a number of days in the past 2 weeks. Many buyers and sellers were out of the office which probably delayed transactions.

    Some endusers might have been reluctant to buy anything in the past month because of the possible financial crisis in the U.S.

    And, the other side of the coin.
    There are some enduser businesses that had money in their budgets (they haven’t spent) and might have bought some domains.

    January purchases will be a better indicator of the domain sales market.

  • Craig here from Pacific Pillows. You should know that on the purchase … I purchased that after the auction, but I got interested in it because of your blog. So, thanks! I read your blog quit often. Cheers. Craig.

    • Thanks Craig — I’ve updated to reflect that.

      Is it fair to call your purchases such as as “end user”? I can’t tell if they’re for your business or an investment.


  • Thanks Andrew for taking the time to post such valuable and in-depth research. It gives a great insight into the actions and motivations of real users, whether they are simply upgrading their main domain name — or expanding their business with multiple domain names, which could be an interesting future trend.

  • I see several others commented on That is a pretty outstanding domain purchase since the “Visit” version of large .com cities/states have historically sold for much greater prices.

  • Sales prices are most definitely up (strongly) for brandable domains over the past 12-18 months.

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