L’Oreal Chief Digital Officer to keynote new TLD conference

L’Oreal to discuss its new TLD plans at conference.

L’Oreal Chief Digital Officer Georges-Edouard Dias will be a keynote speaker at the Digital Marketing & gTLD Strategy Congress in March.

The even takes place March 11-12 at the Dream Downtown Hotel in New York City.

This will be one of the first “end user” applicants to speak about new top level domains at a conference and it should be interesting to learn more about the company’s plans.

L’Oreal has applied for 14 top level domains. In addition to .brand top level domains, it has also applied for generics such as .beauty, .skin, and .hair.

The full agenda for the conference is now available. Early bird pricing is $1,295 until January 18.

Domain Name Wire is a media sponsor for the event.


  1. says

    I wonder if he’ll talk about the GAC early warnings all their generics received and what he thinks the chances are that they will pass evaluation.

    Fairwinds was clever in their clients applications to propose a business model that does not necessarily violate the Registry Code of Conduct. It can be argued they are not asking for a closed registry, but a more controlled and metered launch.

    In effect though, they want to monopolize their generic namespaces.

    It would be bad if L’oreal is allowed to effectively close off .beauty, .salon and the others.

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