.Co returns to Super Bowl in Go Daddy commercial

Danica Patrick to start in GoDaddy.co commercial in Super Bowl XLVII.

godaddy joan rivers.Co will be featured in a Go Daddy Super Bowl commercial for the third year in a row this coming February, Go Daddy and .Co Internet announced today.

The .co commercial will featured NASCAR star and Go Daddy girl Danica Patrick.

Last year’s .co commercial starred lingerie model Natalia Velez being body painted by Jillian Michaels and Danica Patrick. The first .co Go Daddy commercial teased viewers to figure out who the new GoDaddy.co girl was. It featured the body of Tabitha Taylor but then revealed the “girl” was Joan Rivers.

.Co Internet usually releases some sort of percentage increase metrics after the commercials air. I’ve heard many people question if the expense is worth it. It’s clear that .Co internet thinks so, otherwise it wouldn’t be investing in the commercials for a third year in a row.

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