Domain Name Wire

Domain Name Wire

  • sues owner of

    1. BY - Dec 11, 2012
    2. Policy & Law
    3. 5 Comments

    Company tries to protect its descriptive brand. has filed a lawsuit (pdf) against a Georgia company for alleged cybersquatting and trademark infringement.

    The company claims that Shoplio’s web site infringes on its registered tradmearks for iBoats and

    Shoplio runs a number of niche online stores, somewhat similar to how CSN Stores/Wayfair used to operate.

    It has at least six online stores dedicated solely to covers, including,, and

    Apparently it irked when it started advertising on Google Adwords for searches for “iBoats” and “”. also alleges that Shoplio blocked the plaintiff’s IP address from accessing its web site, forwarding them to instead.

    A fairly descriptive term such as is harder to protect than generic or branded domains, but perhaps has a point here. It depends on all of the facts.

  • Most recently, there are more lawsuits and UDRPs than sales.

  • Looks like a classic bullying tactic. Small new guy enters a market and takes away business by doing a better job than the old guys. Old guys sue new guy.

  • Seems pretty legit to me. If they tried to sell phones on apple would have a fit – rightfully so. Sadly most people think big guy sues little guys when a company(big or small) tries to protect its copyrights. When as far as anyone knows, is a scam site, especially if they really did block ips and try to cover up their tactics(very black hat).

  • Looks like Shoplio has since renamed to so obviously it’s not a scam site. If you compare to, there is no comparison. Shoplio is clearly better at selling boat covers than There’s a reason immediately sued Shoplio yet they haven’t gone after the likes of “,, etc.” I’m also surprised Shoplio didn’t just sue to defeat the “iboats” trademark. Much stronger trademarks have been defeated before.

  • They won’t win this. The i-prefix is used so widely and understood to mean “internet”. The only foul play is bidding on the trademark iBoats which is laughable at best.

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