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  • Sedo reports earnings: domain parking still a drag, revenue down 18%

    1. BY - Nov 15, 2012
    2. Domain Parking
    3. 5 Comments

    Sedo’s domain parking business continues to struggle.

    Sedo Holding just reported earnings (pdf) for the first three quarters of 2012, and the message is more of the same: domain parking is still a drag.

    Overall, Sedo Holding AG grew revenue €98.7 million in the first nine months of 2012. That’s up 7.3% compared to the same period last year.

    But earnings are struggling, and the domain marketing segment (i.e. Sedo) takes a lot of the blame.

    Sedo.com generated €24.0 million in first three quarters of 2012 compared to €29.4 million last year.

    It ended September with only 3.5 million parked domains, down from 4.4 million at end of December. That’s a 20% drop. Add to that continuing decreases in how much parked domains earn and it’s not a pretty picture.

    The company actually reported some revenue growth in domain trading. However, that must be due to increased commission fees instead of more domain sales; Sedo’s marketplace reports show a drop in total sales dollar volume this year compared to last.

    Domains for sale decreased from 15.7 million at the end of 2011 to 15.1 million as of the end of September.

    The company assumes domain parking will continue its retreat. It may need to adjust its “structures” to keep running a profitable business, it disclosed.

    Although Sedo Holding’s employee count has increased this year, the headcount at Sedo.com (which doesn’t include its affiliate marketing business) is basically flat.

5 Comments
  • Sedo customers have been crying for years only recently has action been taken. For someone who was first to market it, and dp killed them.

  • Sedo is a crooked company.
    They sent me an email a day before .co auction started but there was nowhere to be found a notice for people to forward their .co domains for this auction

  • I know but before they used to send a notice or they published a notice when you logged in
    to your account about upcoming auction and any person had a chance to submit their domains.
    They don’t do it anymore, they just anounce an auction. Did I or you get a chance to submit the domains for this auction ?

    • @ John – I think this was a registry option.

      Some auctions are open for submissions, such as Great Domains. Many of them are on behalf of individual sellers. Sedo will even do an auction for an individual’s portfolio.

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