.xxx registry giving advertising credit to each registrant.
ICM Registry announced this morning that it is offering a $75 advertising credit to existing .xxx domain owners and anyone who registers a domain by January 31. The advertising credit can be used toward ads on the company’s search.xxx site.
I’ll call the search.xxx advertising program PornWords, because it’s basically like Google Adwords for adult entertainment sites. (Granted, they won’t call it that because I’m sure it would upset Google.)
Some domain registrars, such as 101domain.com, offer .xxx domains for around $75, so this offer makes the domain basically free. Or the other way around.
Search.xxx has become a key business driver for ICM Registry. Not only is it delivering value to .xxx site owners, but it also gives the company valuable data — and now a new marketing program.
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