Sedo boosts domain auctions with “Last Call”

New auction option will increase activity in Sedo’s auctions.

Sedo announced a new auction option this morning called “Last Chance Auctions”.

The more I learn about it, the more I like the idea.

Last Chance Auctions allow Sedo users to start a domain auction at a reserve of 99 USD/GBP/EUR. This is a good way for customers to get added exposure for domains they perhaps want to cull out of their portfolio.

Currently, you must be a SedoPro customer to list domains in Last Chance Auctions. The submission process is manual.

I think Sedo made a great call in how this works in practice. There’s no “last call” section on the company’s web site. Instead, the auctions are part of the regular marketplace auctions listings. This gives exposure to the domains without calling out that their owners consider it a closeout.

This should make the marketplace auctions section of Sedo’s site more lively. But quality control will be key.

Just a note to sellers — there’s still the standard minimum commission of 50 USD/GBP/EUR.

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Comments

  1. FarmerJohn
    September 27th, 2012 | 8:20 pm

    ^5 on this one

    Perhaps time for a lot of domain sellers to put their money where their mouse is.

  2. September 28th, 2012 | 4:50 am

    This is great news and about time. Now we don’t have to ask people to “push” domains to auction any longer.

    I’m looking forward to starting a couple of “last chance” auctions on Monday!

  3. paul
    September 28th, 2012 | 6:38 am

    How to start this auction….

  4. Jeff Moro
    September 28th, 2012 | 8:58 am

    How does it all work? Very exciting change to the domain market.

  5. paul
    September 29th, 2012 | 2:16 am

    Even the poster is not aware of it, I think…

  6. September 29th, 2012 | 7:28 am

    You have to contact your account manager to list domains.

  7. September 29th, 2012 | 11:08 am

    Perfect for domain flippers. For domain investors, the “Make an offer” option is the best one.

  8. FarmerJohn
    September 30th, 2012 | 1:06 pm

    “You have to contact your account manager to list domains.”

    It was bound to have a downside.

  9. John
    September 30th, 2012 | 4:58 pm

    This is not very smart because account managers will be swamped with calls

  10. ImageAuthors
    October 4th, 2012 | 3:19 pm

    I’m not sure whether this option is really open to everybody or not. My own account manager has avoided responding to my question on how to start such auctions. So maybe it depends on who you know.

  11. October 4th, 2012 | 3:36 pm

    @ ImageAuthors – are you a SedoPro customer?

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