Sedo boosts domain auctions with “Last Call”

New auction option will increase activity in Sedo’s auctions.

Sedo announced a new auction option this morning called “Last Chance Auctions”.

The more I learn about it, the more I like the idea.

Last Chance Auctions allow Sedo users to start a domain auction at a reserve of 99 USD/GBP/EUR. This is a good way for customers to get added exposure for domains they perhaps want to cull out of their portfolio.

Currently, you must be a SedoPro customer to list domains in Last Chance Auctions. The submission process is manual.

I think Sedo made a great call in how this works in practice. There’s no “last call” section on the company’s web site. Instead, the auctions are part of the regular marketplace auctions listings. This gives exposure to the domains without calling out that their owners consider it a closeout.

This should make the marketplace auctions section of Sedo’s site more lively. But quality control will be key.

Just a note to sellers — there’s still the standard minimum commission of 50 USD/GBP/EUR.


  1. says

    This is great news and about time. Now we don’t have to ask people to “push” domains to auction any longer.

    I’m looking forward to starting a couple of “last chance” auctions on Monday!

  2. ImageAuthors says

    I’m not sure whether this option is really open to everybody or not. My own account manager has avoided responding to my question on how to start such auctions. So maybe it depends on who you know.

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