CA Technologies sells Platinum.com domain name for $250,000
Friday, September 21st, 2012
Domain name appears to have been sold to pet food company.
It looks like CA (aka Computer Associates) has sold one of its prime domain names, Platinum.com.
Moniker has confirmed that it brokered the transaction and the sales price was $250,000.
The domain name was featured in Moniker’s DOMAINfest and Spring Auctions with a reserve range of $500,000 to $1,000,000.
The whois record for the domain name just changed to show that the domain now belongs to the German company that produces Platinum natural pet food products. The company currently uses the domain name Platinum-Natural.com. This is a nice upgrade!
I haven’t seen any notice of the sale nor a sales price. It’s not material enough for CA to have to disclose it in any upcoming reports. Moniker confirmed a $250,000 sales price.
CA has listed numerous other domain names with Moniker in recent auctions, including Security.com, 1800business.com, and Cheyenne.com. Most of these domains came with acquisitions. Platinum.com came with the acquisition of Platinum Technology in 1999.
Other CA domains Moniker has sold include:
Answer.com
PHD.com
Empire.com
Qx.com
Interlink.com
Altai.com
Tags: .ca, Moniker, platinum.com
Reading “Moniker has confirmed that it brokered the transaction for $250,000″ sounds like a commission was $250k.
Nice sale.Still seems kinda on the low side.
I wonder how a bidding war failed to develop between this pet food company and say…a platinum miner or trader.(?)
Based on the market cap, and cash on hand why would they want to sell this name, so many uses, great name, great purchase.
@ Ron – it’s a good question.
If they’re like other companies, it’s probably one department in the company who gets the money from the sales. For them it makes a difference.
Good point Jay. I changed it to clarify that.
Smokin’ deal.
Is it just me who think that $250k is steal deal for buyer? If I own this domain name I ask triple…
Given the size & value of the worldwide platinum market + all the other possible corporate uses of such a great one-word .com; agree that 250k was a bargain indeed.
750k – 1MM is more like it.
Talk about leaving money on the table.
It may seem low, but the domain was heavily marketed. And I guarantee you they contacted every single obvious end user buyer.