Salesforce finally puts to work

Salesforce is now using, a domain name it bought earlier this year.

Work.comEarlier this year I discovered that Salesforce had purchased

It has now put the domain name to work.

The company is using the domain name for Rypple, a “social performance” platform it acquired last year.

Salesforce has a habit of buying companies and then relaunching them on great domain names. For example, which was already a good domain name, is now It purchased for $4.5 million in a deal brokered by Moniker.

I suspect was also brokered through Moniker as it was in one of their auctions. Word on the street was the asking price was just over $1 million.


  1. says

    Work is not a place, it’s what you do is a premise at the very core of the Cloud Computing revolution. If startups only saw the pattern that Benioff is buying companies with bad names, changing them and simplifying the message whereas it could be the other way around and the founders if they started with names and marketing valued as much as tech, would do much better- leave less on the table for the sharks.

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