Domain Name Wire

Domain Name Wire

  • Salesforce finally puts Work.com to work

    1. BY - Sep 20, 2012
    2. Domain Sales
    3. 3 Comments

    Salesforce is now using work.com, a domain name it bought earlier this year.

    Work.comEarlier this year I discovered that Salesforce had purchased Work.com.

    It has now put the domain name to work.

    The company is using the domain name for Rypple, a “social performance” platform it acquired last year.

    Salesforce has a habit of buying companies and then relaunching them on great domain names. For example Jigsaw.com, which was already a good domain name, is now Data.com. It purchased Data.com for $4.5 million in a deal brokered by Moniker.

    I suspect Work.com was also brokered through Moniker as it was in one of their auctions. Word on the street was the asking price was just over $1 million.

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