Amazon’s Quidsi to launch offering equipment for after school activities.

Latest niche store to offer equipment for afterschool activities.

Afterschool.comIn June I scooped that subsidiary Quidsi was working on a new site call This is the second Quidsi site I’ve scooped thanks to domain registrations. now resolves to a coming soon launch page, Quidsi started social media outreach yesterday, and it recently started sending notices to merchandising partners. So what will the store be about?

Equipment for kids sports and activities.

Get it? Afterschool activities.

The coming soon page says will offer 50,000 products “From baseball bats and soccer balls to ballet slippers and art supplies. One-stop shopping for everything your kids do.”

It will also have a gear finder to make shopping easy: “Our Gear Finder lets you shop by sport, activity and age, and provides a handy checklist to help you cover all the bases.”

This is an interesting and clever market approach.

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