So you create a sort of “eLance for legal cases” and you need to come up with a name.
You end up with…
Oh c’mon. You can’t be serious.
Shpoonkle.com has been out for a while, but I just heard about it today. The site lets you post details of the legal work you need done and lawyers will bid for your work. It’s a lot like eLance.com.
But the name…it’s so painful.
Company founder Robert Niznik told VentureBeat last year about the name:
“Shpoonkle is a funny word…It brings a smile to your face, and it is definitely something you will remember.”
OK, so I’ll admit that it did get a reaction from me. Even after saying the word aloud to myself a couple times, I spit my water out when I heard it spoken in a serious tone. (See video below.)
Sorry, Robert. It’s not something “you will remember”, other than how stupid it is.
Tell someone to go to Shpoonkle.com, and they’ll have to ask you to spell it. Then they’ll say “Wait, what?” and ask you to to spell it again.
Even writing this article I’ve had to double check that I’m spelling it right each time.
And the “funny word” (and logo) doesn’t give me any confidence in your service, even if I think you’re on to something.
I will give you 2 points for thinking to also register Schpoonkle.com, though.