Logical domain names for campaign forward to a decidedly edgy web site.
The first thing I did when I heard news of its new campaign was to go to LegalizeLove.com to find more information.
And that’s where the problem begins.
Google doesn’t own the domain names LegalizeLove.com and LegaliseLove.com. A Google spokesperson confirmed to Domain Name Wire that it has no affiliation with the site the domain forwards to, fckh8.com.
As the name suggests, FCKH8 takes a bit edgier approach to getting its message across than Google does (and their goals aren’t necessarily the same).
FCKH8 was created by non-profit media campaigner Luke Montgomery. Given his edgy approach, he has this “disclaimer” on the site:
NOTE: We are supporting the work of various groups but they DID NOT create or endorse our F-word-filled sometimes offensive videos or site in any way & often have asked not to be listed
DomainTools historical records show that Montgomery bought the domain name LegalizeLove.com earlier this year and registered LegaliseLove.com in March.
With Google going big on its campaign, including a Legalise Love conference, I think it will regret not controlling these domain names.