Logical domain names for campaign forward to a decidedly edgy web site.
The first thing I did when I heard news of its new campaign was to go to LegalizeLove.com to find more information.
And that’s where the problem begins.
Google doesn’t own the domain names LegalizeLove.com and LegaliseLove.com. A Google spokesperson confirmed to Domain Name Wire that it has no affiliation with the site the domain forwards to, fckh8.com.
As the name suggests, FCKH8 takes a bit edgier approach to getting its message across than Google does (and their goals aren’t necessarily the same).
FCKH8 was created by non-profit media campaigner Luke Montgomery. Given his edgy approach, he has this “disclaimer” on the site:
NOTE: We are supporting the work of various groups but they DID NOT create or endorse our F-word-filled sometimes offensive videos or site in any way & often have asked not to be listed 🙂
DomainTools historical records show that Montgomery bought the domain name LegalizeLove.com earlier this year and registered LegaliseLove.com in March.
With Google going big on its campaign, including a Legalise Love conference, I think it will regret not controlling these domain names.