What Afternic’s expanded deal with Go Daddy means for domainers
Tuesday, July 10th, 2012
More eyeballs and more sales.
This morning Afternic announced an expanded deal with Go Daddy to distribute its non-fixed price domain sales listings through the registrar.
Here’s what this means for you…
The Afternic deal will help you get more of your domain names on to the most valuable end user shelf space in the world: Go Daddy’s registration path.
“Registration path” basically refers to the search results page when you search for a domain at GoDaddy.com.
Before today there were three ways your domain could be advertised for sale on the Go Daddy registration path:
1. List your domain for sale with a Go Daddy Premium Listing or a Go Daddy Auction. A Premium Listing lets a customer buy your domain in the GoDaddy.com shopping cart and have the domain instantly transferred into their account. If the domain is listed on Go Daddy Auctions instead then the customer has to click through to the auction system whee they can complete the purchase without instant transfer.
2. List your domain with a fixed price on Afternic at its DLS Premium level. The domain will show up in the registration path but the customer has to click over to Go Daddy Auctions to buy the domain. There’s no instant transfer.
3. List your domains with a fixed price on Sedo with its MLS Premium level. Purchases are handled similar to with Afternic; customers make the purchase through Go Daddy Auctions.
The new deal with Afternic means that domains you list on Afternic without a fixed price are now displayed in the Go Daddy registration path. Go Daddy customers who want to purchase your domain will click over to Go Daddy Auctions where they’ll be asked to make an offer on your domain.
The Go Daddy customer uses the standard offer/counter-offer system offered by Go Daddy. Afternic sellers use the Afternic dashboard to review offers, change their asking price, etc. There’s obviously no instant transfer capability since it’s a negotiated sale.
This is definitely a win for Afternic sellers that haven’t affixed a price to all of their domains.
One final note. It may seem obvious but I figured it was worth clarifying: if you list your domains on both Go Daddy and Afternic, Go Daddy will default to your Go Daddy listing.