NCC plans to invest $9.4 million in .secure (if it can get the domain)
Friday, July 6th, 2012
Company hopeful it can prevail over Amazon.com.
The CEO of United Kingdom security company NCC Group (NCC.LN) told Dow Jones Newswires that it plans to invest 6 million pounds ($9.4 million) in the top level domain name .secure, with over half of that in the next twelve months.
CEO Rob Cotton also told Dow Jones Newswires that he thinks his company will prevail in getting the domain name despite it being contested by Amazon.com.
Like all of Amazon.com’s domains, the online retailer plans to horde the domain and use it only for internal purposes.
Although NCC faces only one (albeit large) competitor for .secure, three firms have applied for .security: Symantec, Donuts, and Defender Security Company. Would .security be considered a similar string to .secure?
(Hat tip: @Melbourneitdbs)