Aftermarket domain sales robust despite lower numbers on Go Daddy Auctions.
Last month Go Daddy Auctions sold 31,896 domain names.
That’s down from 35,094 in May. The number of domains sold on the platform has been on a downward trend for several months.
I reached out to Paul Nicks, Director – Domain Name Aftermarket at Go Daddy, to find out what’s behind the decline:
Seasonality is a factor during summer months.
We’ve also seen a direct correlation with an increase in back-order captures and a decline in closeout expired inventory sales. As back-order captures typically aren’t counted in auctions sale numbers, this shift is manifesting as a downward trend in expired domain sales.
Public sales have been increasing steadily though. We believe this is due to an increase with our buy-it-now inventory generated by recent partnerships. In May, Go Daddy set a new sales record in that arena, so we can’t equate lower expired sales with waning demand overall.
If you’re keeping score at home, sales of Premium Listings and premium listing partners’ sales (e.g. Afternic) are not included in Go Daddy Auction’s monthly numbers. Neither are domains captured with a single backorder.
Here’s a list of the top 10 sales on Go Daddy Auctions last month: