One domainer’s fascinating 15 year income statement
The ups and downs of the domain name business.
But I want to draw domainers’ attention to another page on Borgos’ site that has always fascinated me. He publishes his revenue and net profit by year dating back to 1997.
To be clear, Borgos develops web sites on many of the domains he owns. But the sales of some of these web sites aren’t included in his numbers, which he reports as being mostly from domain sales.
Take a good, hard look at Borgos’ numbers. What do you notice?
What I notice is that domaining isn’t consistent nor easy. We’re looking at just one domainers’ numbers, but I think it’s very telling.
After a great year in 2000 as the bubble was bursting, his company only turned a profit in one of the next six years.
How many of you would have stuck through those hard times?
In 2011 Borgos’ company had net income over $1.5 million, thanks in part to a huge portfolio sale.
But don’t call him a “lucky” domainer. He stuck through some lean years, worked hard developing web destinations, and after fifteen years is finally seeing consistently good results.
It’s a great story.