Microsoft’s Generation App: F’ it, it blows (so say domain names)
Saturday, June 16th, 2012
Microsoft registers dirty names related to its new Generation App.
Microsoft is releasing its Generation App (Or Gen App), which is a suite of tools to help you build an app for Microsoft platforms within 30 days.
The web sites for the initiative are 30tolaunch.com and GenerationApp.com.
The company isn’t taking any chances, snatching up lots of typos of GenerationApp.com including generatonapp.com and generat6ionapp.com. These two and many other domains are registered in Microsoft’s name.
But Microsoft turned to brand protection company Mark Monitor to help it register all of the negative domain names someone could think of to blast the initiative. Here’s a list of domains Microsoft registered via Mark Monitor and its DNStination subsidiary rather than its own credentials:
(and yes, the @ is really ‘u’.)