Go Daddy hires ad agency as it changes its image
Tuesday, June 12th, 2012
Company taps Deutsch to shift its image and advertising.
For the first time since 2005, Go Daddy has hired an outside ad agency to manage its advertising.
The company will formally announce tomorrow that it hired the New York office of ad agency Deutsch Inc.
Deutsch’s first public work for the company will be its ads during the Olympics on NBC.
Go Daddy and Deutsch plan to shift the company’s ads away from just good looking woman and more to what the company actually offers. (You may be surprised to find out that Go Daddy doesn’t actually sell hot women. But if it did, I’m sure the shopping cart would still offer you many cross-sells.)
The company got on the map with its TV ads that pushed the limits, including one that was pulled by the broadcaster. It produced early Super Bowl ads with The Ad Store, which it fired in 2005.