New TLD Battle: .Eco vs. .Green
Friday, June 1st, 2012
TLDH hedges its bets with .green bid.
On May 7 I tweeted:
The answer is “yes”.
Top Level Domain Holdings, one of the companies embroiled in a battle over .eco, has applied for .green. It could merely be a calculated bet by TLDH given the potential for a hold up on .eco. .Eco has long been contested, has a trademark fight, and is now in court.
I don’t know with certainty that this is an attempt to “hold off” the most visible .green applicant, DotGreen Community, Inc. It could instead by a decision to go after a less contested domain. But .green will clearly compete with .eco, and I don’t see both winning.
DotGreen Community has been around since 2007 and has already spent a lot of money promoting its domain. But if it thinks it has created a “community” and will be the presumptive winner of a .green bid, they should probably think again. Remember, TLDH has former ICANN Chairman Peter Dengate Thrush on its team. I also suspect others may apply for .green.
Frankly, I think .green is a better name than .eco. If I were TLDH and facing a battle over .eco, I’d just go for .green anyway.