Key-Systems CEO discusses Moniker and SnapNames acquisition
Tuesday, February 7th, 2012
No dramatic changes on tap but more ccTLDs and other improvements on the way.
I just talked to Key-Systems CEO Alexander Siffrin to better understand what this means for customers. (KeyDrive includes Key-Systems Group and NameDrive Group, as well as the recently acquired companies.)
If you’re worried about dramatic changes to how you do business with Moniker and SnapNames, it sounds like you should relax: Siffrin says you shouldn’t expect any major overhaul of the businesses any time soon.
“Our strategic point is to increase service levels and service offerings,” said Siffrin.
For example, the company plans to dramatically increase the number of ccTLDs on Moniker as well as SnapNames.
You can also expect enhanced hosting options and other value-added services. SnapNames will also be integrated into the company’s registrars (and potentially others in the future), which will give more exposure to domains for sale through the platform.
Pricing isn’t expected to change any time soon and customers will continue to use the Moniker and SnapNames interfaces they’re familiar with.
If you haven’t heard of Key-Systems, it’s probably because most of the company’s customers come through resellers.
“Historically, Key-Systems started with a retail site but built a very stable API in the back of the retail site and decided to offer that to resellers,” said Siffrin. “The impact it had to our business was more than we expected, so right now most of our clients come from the reseller area.”
Although KeyDrive is mostly in Germany and Luxembourg, it has existing offices in Austin, Texas and Leesburg, Virginia. With the acquisition it now has a presence in Portland and Ft. Lauderdale. The company is looking to hire several customer support and account management personnel in its Florida office.
KeyDrive began talking to Oversee.net about acquiring the two businesses about a year ago and closed on the deal the Monday before DOMAINfest. The sales price was not disclosed.