Company protected brand with domain purchase but doesn’t use it yet.
Best Buy’s Super Bowl commercial yesterday promotes what Best Buy calls “Phone Freedom”, although it doesn’t call it that by name in the ad.
But it helps explain why the company paid $2,588 to buy PhoneFreedom.com last month.
I received an email promotion from the company today that touts phone freedom:
At the bottom of the email is a link to BestBuy.com/phonefreedom.
Paying such a small price for PhoneFreedom.com certainly makes sense, even if the company doesn’t plan to push traffic to PhoneFreedom.com. It’s good for brand protection.
That said, I’m baffled by the decision to not at least forward PhoneFreedom.com to the Best Buy site. I think someone dropped the ball here.
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