TrueCar: Don’t get f’d by the dealer
Wednesday, January 11th, 2012
TrueCar registers domains about getting f@%&ed by the car dealer.
If there’s one site that has made waves in the retail auto business over the past few years it has to be TrueCar.
Before TrueCar if you wanted to get negotiating leverage at the car dealer you had to just try to figure out how much the dealer paid for the car. But with TrueCar you find out what other people actually paid based on tax and loan records. It’s a slam dunk for negotiating a car purchase.
Of course, when you disrupt a car dealer’s normal negotiating tactics you can really piss them off. The company has been getting a lot of exposure lately since it started providing leads to dealers where the dealers quote a firm price and TrueCar takes $300 for the sale. There was an article in the most recent Economist about how car manufacturers are warning dealers away from offering cut rate pricing on the service.
What does this have to do with domain names? Well, take a look at these domain names TrueCar just registered:
[Update 1/15/123: The whois record for the domains has been changed to DNStinations, Mark Monitor's equivalent of whois privacy.]