Zooz uses 1% of its funding to buy Zooz.com

A start-up spends 1% of its recent funding round on a domain name and other interesting domain name purchases.

It’s time for the weekly roundup of end user domain name purchases.

Let’s start with in-app mobile payments startup Zooz. The company snagged $1.5 million in funding in November. How better to use the money than to buy Zooz.com? Actually, it only had to use 1% of the money to buy the domain for $15,000 at Sedo. The company’s domain name to date has been Zooz.co.

The American Dietetic Association bought AmericanDieteticSassocation.com for $1,488 at Afternic. Its main URL is EatRight.org.

Here’s an interesting one. Merchant services company Leaders Merchant Services bought SquareCardReader.com for $1,000 at Afternic and SquareCreditCardReader.com for $735 at Sedo. I suspect it would be fairly easy for Square to get these domain names from it.

Conservative group Young America’s Foundation bought ConservativeStudent.com for $2,016 and ConservativeStudents.com for $2,316 at Afternic.

The owner of ShortTermHousing.com bought FurnishedApartments.org for $2,488 at Afternic.

Mainlab Technologies improved its international footprint with MainLab.com for $2,500 at Afternic. The company uses MainLab.ca as its domain name.

Another Canadian company, Radiation Solutions, Inc., added a .com to complement its .ca. It bought RadiationSolutions.com for $4,500 at Afternic.

EB Brands, a maker and marketer of niche products including several niche gift stores, bought Gifts2Give.com at Afternic for $1,200.

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Comments

  1. January 4th, 2012 | 12:55 pm

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    zooz.com was a smart end user buy, I think. Attractive, very brandable, and easy to remember.

    It would be good, though, if they also owned zoos.com

    :)

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