VeriSign releases DomainCountdown for expired domains
Thursday, December 8th, 2011
.Com and .net registry released more data on expiring domain names.
VeriSign has just released a beta of DomainCountdown, a source of data on expiring domain names.
DomainCountdown provides a wealth of information about domain names in pending delete status, and some of them are quite fascinating.
The baseline data for each domain has to do with NXD data — basically queries to non-existent/non-resolving domain names. VeriSign is in a unique position to capture this data.
But beyond that DomainCountdown also has some spectacular data about how the domain name was used previously.
Here are some data points I find particularly compelling:
What kind of web site was on the domain? Think e-commerce site, blog, parked, redirect, etc.
Did the web site have a shopping cart enabled?
Did the site have some sort of login?
Were there ads on the web site?
How often profanity found on the domain during the previous 3 month? VeriSign calls this “Brand Safety”, and it’s certainly something a brand should think about when buying an expiring domain.
VeriSign monitors Domain Name Wire so feel free to post feedback on the tool in the comments below, or send feedback to domaincountdown (at) verisign.com.