How are your parking pages doing?
If you’ve noticed your finance parked domains are hitting headwinds lately, you won’t be surprised by new data released today by Efficient Frontier.
Efficient Frontier, which manages some of the biggest pay-per-click spending in the industry, is reporting a sharp increase in the amount advertisers are paying for clicks in the retail industry. Finance has declined.
The CPC for retail was 56 cents in October, up from just 46 cents in October 2010. That’s a 21% jump compared to a year ago, which the group thinks may indicate a strong retail season.
But the finance vertical is sliding. The company reports that the average CPC in October was $1.88. That’s down from $2.07 in October 2011. Even compared to September the CPC has slid 8%.
Steve Jones says
No surprise. More conversions now in retail buying online as it has been one of the highest growth areas of online spending. Less conversions on mortgages and other financial areas since most people can’t get approved for them now.
Finance will come back up when the economy does. In fact, while mortgage and loans might be down, I wouldn’t be surprised if any debt-related financial areas are shooting up in CPC right now. There’s that middle ground between not having a debt problem and needing a bankruptcy that a lot of people are in.
Andrew Allemann says
I suspect refinancing searches are doing quite well these days.