Sedo Switches to Estimated Earnings for Domain parking
Thursday, October 27th, 2011
Sedo to start showing estimated parking revenue; audited numbers displayed in about 48 hours.
On November 1 Sedo will change its domain parking statistics to an estimated earnings system. This means they will display estimate earnings at first and then actual earnings from Google in 2 business days.
This means your reported earnings might change.
Here’s a message Sedo just sent out:
1) Adjusted earnings: This change means that the â€œEarningsâ€ statistic shown in the Parking Reporting section for the current and previous day will be based on estimates. Within 48 hours, we will receive the actual earnings amount from our primary ad provider, Google, and after two business days we will make the necessary adjustments to the earnings shown in your account. This change only affects the â€œEarningsâ€ category. The entries in the â€œUniquesâ€ and â€œClicksâ€ categories will not be affected. This means that if you review the dayâ€™s earnings in your statistics on November 1st, you will be viewing estimates. Starting November 3rd, you would then be able to review the real earnings (before spam) as of November 1st.
2) Taking into account the spam count in your earnings: When you review your daily parking earnings, starting November 1st, these figures may include spam that our primary ad provider Google recognizes on the go. You will not be able to see which specific domains are affected. The total spam attributed to one account will be deducted from your parking earnings on a monthly basis. You can see the deductions in the Parking Reports section, on the â€œPaymentsâ€ tab, in the â€œCorrectorâ€ column.
In recent years, Google has been continuously improving their success rate in fighting spam. Given these improvements and the already low spam rates in Sedoâ€™s own network, we anticipate that this change will only affect a small number of domain names.
Our recommendation: Starting November 1st, whenever you review figures for specific domains, please bear in mind that:
1) The final data will be available after approximately 48 hours.
2) Unexpected increases in earnings for specific domains may be caused by spam. If this is the case, this spam will be deducted at the end of the month.
Update: Sedo has released a clarification about what this change means:
As of November 1, Sedoâ€™s parking payments will be calculated based on the exact figures we receive from Google, our primary ad provider. This is the result of network-wide changes to how Google reports figures for all their partners, and also means that spam will be included in the initial parking revenue figures. However, this does not mean that the spam rate attributed to Sedoâ€™s customer accounts will increase.
This is simply a change in how we report parking revenue within our customersâ€™ accounts, and it will not affect actual parking revenue or our customersâ€™ parking payouts.