A simple guide to take advantage of Sedo’s new integration with Moniker.
Thousands of domainers can now add their domains to SedoMLS Premium thanks to the company’s new agreement with Moniker.
With SedoMLS Premium you can list your domains across Sedo’s network of partner sites (including in the registration path at many registrars) and they can be instantly purchased and transferred.
I just went through the process of adding a couple domains to MLS. It’s fairly similar to the process with Afternic.
1. Log in to your account and go to your domain management console.
2. Click “optimize” next to the domain you want to add to SedoMLS.
3. Select a Buy Now price and your domain registrar. (Note: be sure to click “OK” after each of these or your settings won’t be saved even when you click “activate”.)
On the next page you’ll need to check the box and submit.
4. You’ll receive an email from Moniker with a link to approve the domain from within your Moniker account. Follow the instructions.
Your domain is added to the SedoMLS network almost instantaneously.
A couple things to note:
1. Sedo has a bar graph that shows your promotion level. Don’t worry if one of the squares isn’t full; it likely just means you aren’t parking the domain with Sedo. Sedo says sales increase 40% for domains that are parked with it since they include a for sale link.
2. As an added bonus when you add a fixed price to your domain, Sedo will email people who previously made an offer on your domain to let them know about the new fixed price.
3. Sedo lets registrars add a mark up of up to 15% to your domain price. For example, I listed AlabamaPainter.com for $1,288. SedoMLS partner United Domains lists it for $1,417 and Dotster lists it for $1,481. I listed AnaheimCardiology.com for $2,500 and UnitedDomains is asking $2,750 and Dotster $2,875. So United Domains is adding 10% to the price and Dotster is adding 15% but your commission is still taken off your asking price.
This is somewhat disconcerting as it adds to the overall cost and makes it harder to sell the domain. For example, if Dotster sells AnaheimCardiology.com then the end user paid $2,875. After Sedo’s 20% commission on $2,500 I’d have $2,000. So total commissions are roughly 30%.
That said, this increases the incentive for registrars to push your domains.
Ryan says
Domainers getting screwed by parking companies, registers selling domains we pay a fortune to maintain, why cannot we stand united against these tyrants, 30% is unheard of…
DR.DOMAIN says
They mug you Ryan…because they know your portfolio is’nt performing.(the case with probably 95% of all domainers)
Daniel says
Hi Andrew,
SedoMLS registrar partners have the option to mark up the listed price on any domain, as an incentive to integrate SedoMLS and to display your domain listings to their audience of potential buyers. However, this mark-up does not affect the commission that you are charged on your sale; your fee is always 20% of your listed sales price.
So for example, if you list a domain at $1000, you will always receive $800, or 80% of the sales price, after the transaction is complete. There are no extra costs to you as a domain seller, and you receive the maximum exposure for your names by activating SedoMLS Premium.
One other small thing is that you linked to the SedoMLS.com page in the post. A better resource for domainers and Sedo customers is:
http://sedo.com/us/sell-domains/sedomls/?tracked=&partnerid=&language=us
Daniel
Andrew Allemann says
Thanks Daniel.
That’s my point on the upcharge registrars can charge. It can effectively create about a 30% gap between what the customer pays and what you receive, even if your commission is still 20%.
Adam says
There’s a lesson here for a consumer/buyer. Don’t buy an aftermarket domain at a registrar.
Do a domaintools.com whois search and contact the seller offering to pay escrow fees and 20-30% discount on the name.