Qwikster brand is already dead.
Typosquatters of Netflix’s new Qwikster brand are about to lose out.
The company announced today that it’s abandoning plans to split into two divisions with a separate Qwikster brand for DVD rental.
I hated the name Qwikster, anyway.
Typosquatters jumped on the news immediately after the new brand was announced. Consider wwwQwikster.com, which forwards to one of those phoney survey sites and shows a “movies” logo similar to the Netflix logo.
Typosquatters who sought to cash in on the new brand now have worthless domains, a far cry from the years of traffic they may have expected. But the economics of typosquatting ring true here — the owners of these typos probably already made more than their $8 registration fee.