Qwikster Typosquatters Lose Out As Netflix Drops Plans
Qwikster brand is already dead.
Typosquatters of Netflix’s new Qwikster brand are about to lose out.
The company announced today that it’s abandoning plans to split into two divisions with a separate Qwikster brand for DVD rental.
I hated the name Qwikster, anyway.
Typosquatters jumped on the news immediately after the new brand was announced. Consider wwwQwikster.com, which forwards to one of those phoney survey sites and shows a “movies” logo similar to the Netflix logo.
Typosquatters who sought to cash in on the new brand now have worthless domains, a far cry from the years of traffic they may have expected. But the economics of typosquatting ring true here — the owners of these typos probably already made more than their $8 registration fee.