A Domain Name Vs. The Web Underclass
Thursday, September 29th, 2011
Using a web service instead of managing your own domain name opens you to risk.
I just finished reading Adrian Short’s editorial about Facebook’s Open Graph and I think domainers will find it interesting.
It’s a long and well argued editorial and I certainly don’t want to try summarizing it. But from a domain name perspective, Short argues the difference between a domain name and social networks. When you host your content and business on a domain name you essentially own it. You can take it with you. It can traverse technologies.
When you own a domain you’re a first class citizen of the web. A householder and landowner. What you can do on your own website is only very broadly constrained by law and convention…
Not so with what you do on a social network or a web service:
If you use a paid-for web service at someone else’s domain you’re a tenant. A second class citizen. You don’t have much control. You’ll probably have to live with your landlord’s furniture and decoration and a restrictive set of rules. Your content will only exist at these URLs for as long as you keep paying the same people that monthly fee and for as long as your provider stays in business. Experience tells me that this isn’t very long. As a paying customer you’ll have a few rights under your contract, but they probably won’t amount to very much. When you leave you’ll probably be able to get your data back in a useful format, but when you put it back on the web somewhere else you’ll lose all your inbound links, search engine rankings and many of your visitors…
I don’t want to quote too much of the editorial, but I think you’ll agree with most of it.
I tend to agree with Short. Although I can think of circumstances where leaning on a social network instead of your own identity might be worth it. More on that later…














