Vertive Buys Domain Name

Austin company buys another killer domain name.

Austin, Texas online savings company Vertive has acquired the domain name for an undisclosed sum.

Vertive is now stranger to the power of domain names. It operates (it also owns and company founder Steve Schaffer sometimes attends domain name conferences.

According to an article in The Austin American-Statesman, Schaffer has been pursuing the domain name for several years. The seller finally held a “mini-auction” for the domain name:

“Coupon codes are what people are looking for now when they’re shopping online, so we see this as a premium domain,” said Steve Schaffer, Vertive founder and CEO. Schaffer said it’s unclear who owned the name previously.

“Buying domain names is a complex process because you often don’t know who owns them, so trying to make contact and have a discussion takes time,” Schaffer said. “In this case, the owners decided to run a mini-auction, and we got it.”

Although the domain name has been protected by whois privacy for many years, historical whois records show a whois entry on September 13 with a registration name of Dolesco LLC and Doug Isenberg of GigaLaw Firm as the contact. Isenberg is a panelist for World Intellectual Property Forum and has written about domain names and whois privacy in the past.


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