Overstock.com To Get Into Daily Deals or Flash Sales with SwarmShop.com?

Thursday, August 25th, 2011

Company goes to domain aftermarket to buy domain name SwarmShop.com.

Overstock.com (or should I call it O.co?) is aggressive about entering new ecommerce markets. A recent domain purchase may be a clue to what’s next for the company:

The company just bought the domain name SwarmShop.com from domain investor Mike Mann for $1,500 at Sedo. Mann appears to have registered the domain name earlier this year when it expired.

What could it use SwarmShop.com for? There are two likely uses.

The first would be a flash sales site like Amazon.com’s MyHabit.com. By all accounts it appears MyHabit is proving to be a success for Amazon.com, and this is an arena that might work well for Overstock.

Second would be a daily deals site. My guess is that Overstock would focus on merchandise daily deals instead of services. Which basically means its daily deals site would look a lot like a flash sales site anyway.

What do you think?

Further Reading:

  1. Will a 2 Letter Domain Help a Daily Deals Aggregator Stand Out in the Crowd?
  2. Former Oversee.net Employee Plans Daily Deals Conference
  3. Did Overstock.com Pay More for o.biz Than o.co?

2 Comments » - Posted in Uncategorized by

Comments

  1. Brad
    August 25th, 2011 | 2:36 pm

    The spend $300K to buy O.co and only have a $1500 budget to buy some turd .COM?

    Brad

  2. Andrew Allemann
    August 26th, 2011 | 9:46 am

    Who said they only had a budget of $1,500?

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