Company started with longer domain name before buying the “right” one.
I was reading an article about ReadItLater earlier today when I noticed the article linked to ReadItLaterList.com instead of ReadItLater.com.
The popular service offers apps that allow you to save web pages to read later. So “Read It Later” is a great name. Obviously ReadItLaterList.com isn’t a great domain name.
But when I typed in ReadItLater.com I found that it forwarded to ReadItLaterList.com. I emailed company founder Nate Weiner to understand why he went with the “list” domain, and he confirmed my suspicion: he bought the better ReadItLater.com domain name after he launched the business.
Apparently some of his users were confused originally as well. One even commented on the support page:
Any plans to acquire the domain name readitlater.com?
I keep accidentally going there, only to be reminded by the domain parking page and pop-ups that I forgot the “list”. 😛
Smart move acquiring the domain name before its price increased any more.
UDRPtalk says
There appears to be a terminated UDRP case:
http://www.udrpsearch.com/wipo/d2011-0712
Was it really purchased?
Andrew Allemann says
@ UDRPtalk – good question. I hadn’t noticed that. Looks like the domain was registered to Register.com. I can’t imagine someone caving on a UDRP over this domain.