Amazon: Kindle Beats Nook
Thursday, June 30th, 2011
Amazon registers domain name flouting recent Consumer Reports rankings.
Earlier this month Consumer Reports released updated eBook reader ratings, declaring “Nook beats Kindle“.
That certainly didn’t go well with Jeff Bezos.
So the company just registered the domain name KindleBeatsNook.com.
When it comes to domain names, perhaps Consumer Reports should give Amazon a higher rating than Barnes & Noble. After all, no one (yet) has registered NookBeatsKindle.com. And no, I don’t think this is a trademark issue on a domain like this.
I’m not a fan of Consumer Reports’ ratings when it comes to newer gadgets, so I’ll stick to my Kindle…which I often times access via my iPad anyway.
KindleBeatsNook.com does not currently resolve.
Tags: amazon.com, consumer reports, kindle, nook
So to paraphrase a well known quote:
“If you can’t beat them register a domain name”?
Nice try Bezos.
NOOKBEATSKINDLE.COM is registered now:
Domain Name: NOOKBEATSKINDLE.COM
Registrar: MELBOURNE IT, LTD. D/B/A INTERNET NAMES WORLDWIDE
Whois Server: whois.melbourneit.com
Referral URL: http://www.melbourneit.com
Name Server: A4.NSTLD.COM
Name Server: F4.NSTLD.COM
Name Server: G4.NSTLD.COM
Name Server: L4.NSTLD.COM
Status: clientTransferProhibited
Updated Date: 30-jun-2011
Creation Date: 30-jun-2011
Expiration Date: 30-jun-2012
This is only the second time I’ve seen such comparative advertising used in domain names.
Back in 2008 Dunkin Donuts ran a campaign using the domain DunkinBeatStarbucks.com.
I don’t know if they failed to register the double “s” version as well or did but let it expire but DunkinBeatsStarbucks.com does not seem to belong to Dunkin Donuts..