Amazon: Kindle Beats Nook

Amazon registers domain name flouting recent Consumer Reports rankings.

NookEarlier this month Consumer Reports released updated eBook reader ratings, declaring “Nook beats Kindle“.

That certainly didn’t go well with Jeff Bezos.

So the company just registered the domain name

When it comes to domain names, perhaps Consumer Reports should give Amazon a higher rating than Barnes & Noble. After all, no one (yet) has registered And no, I don’t think this is a trademark issue on a domain like this.

I’m not a fan of Consumer Reports’ ratings when it comes to newer gadgets, so I’ll stick to my Kindle…which I often times access via my iPad anyway. does not currently resolve.


  1. NedNedson says

    So to paraphrase a well known quote:

    “If you can’t beat them register a domain name”?

    Nice try Bezos.

  2. Paul says

    NOOKBEATSKINDLE.COM is registered now:

    Whois Server:
    Referral URL:
    Name Server: A4.NSTLD.COM
    Name Server: F4.NSTLD.COM
    Name Server: G4.NSTLD.COM
    Name Server: L4.NSTLD.COM
    Status: clientTransferProhibited
    Updated Date: 30-jun-2011
    Creation Date: 30-jun-2011
    Expiration Date: 30-jun-2012

  3. Trico says

    This is only the second time I’ve seen such comparative advertising used in domain names.

    Back in 2008 Dunkin Donuts ran a campaign using the domain

    I don’t know if they failed to register the double “s” version as well or did but let it expire but does not seem to belong to Dunkin Donuts..

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