.Co Hits 1 Million Domains and More News Coming from Overstock
Thursday, June 2nd, 2011
.Co makes a big announcement and Overstock says it will announce more .co news on June 6.
.Co announced this morning that it has crossed the one million domain registrations mark.
And I expect more “momentum news” to come.
For example, Overstock.com president Jonathan Johnson said, “We have completely changed to O.co internationally. Look for another big O.co announcement domestically on June 6.”
Hmmm. What could that be? If they’ve completely changed internationally, my guess is this has something to do with its domestic branding.
I’m certainly surprised that .co hit 1 million registrations this quickly. By my calculations, monthly registration rates have actually increased in the past few months post the Super Bowl commercial .co ran along with domain name registrar Go Daddy.
Simply put, no other new TLD release to date has done as innovative of a job marketing as .co.
It will be interesting to see what happens later this summer with the one year anniversary of .co registrations. Of course some will drop — that happens with every new TLD. The question is what percentage.
Further Reading:
Yes almost every one has bought in to .co small businesses are using it and also large business and because its one of the most brandable dots you can think of and it has google behined it, i think that makes it ustopable not to mention the 1 word generics get type in traffic, In fact i have one that gets 60 to 100 typins per day. I think the value can only go up. Also just looking at sedo’s weekly sales list they have dominated .com for this week a few examples what have sold this week
Business.co $80,000
Movie.co $12,000
Internet.co $40,000
My advice if you want to invest in .co names try and go for 1 word generics at the right price or even 2 words with huge search volume. You can no longer register any thing good but what ever you buy now expect the value to rocket up in 3 to 5 years possible 10 x in value. If they 10 x in value that only means they might be worth 10% of a .com and that sounds realistic.
I have a big laugh when someone says .co took off as vodka, property, brandy, internet, gin, beauty, business, tequilas and others were sold.
WAKE UP! all these domains were sold two one person, he dose not change anything as he is domainer like you.
Yes I do have some .co`s. 80% of them I am not going to renew as price is ridiculous for what I get.
Remember the biggest challenge is to drop domains – ask Morgan Linton.
1 million in over 200 countries so its like about 5000 for each country.
Yes, I do know most .CO`s were registered in US.
But UK is second on the list (I live there) and any average Joe heard of .CO.
So what about other countries which are lower on the list.
Lets look at .CO statistics as facts always speak for themselves.
1 million registration
US- 38% = 38000 registrations
UK – 17%= 170000
Colombia – 9% = 90000
Australia – 4% =40000
Canada – 4% = 40000
Germany – 3% = 30000
India – 2%= 20000
France – 2%= 20000
Poland – 2%= 20000
New Zealand – 1.5% = 15000
It gives 82% for 10 countries above.
Left 18% ( 180000)
†in more than 200 countries have registered .CO web addresses.â€
180000 (18%) divided by 200 countries = 900 for each country
.Co must be very famous there, maybe even those domains were registered by Colombians living there
@Andrew
The big news could also be the renaming of the stadium to O.co
@abc
If you do a quick search on Google, you’ll find .CO in pretty much any country and language, even some normally referred to as some of the poorest.
My instinct tells me that .CO is better than .net .org
.CO got 2 short letters, nice and clean for branding point of view…
If I have a choice to choose between .CO .net and .org, I choose .CO as a preferred extension if .com is taken…
What a joke Overstock and o.co
Even with all the Millions they spent on TV ads the Alexa shows how stupid it was their decision…
How many bloggers are getting paid to Pump it?
Snake oil anybody…
O.co
Alexa Traffic Rank: 7,734,739
No U.S Ranking
explain that.
@Bobby
O.co is a redirect, that means it sends all the traffic to Overstock.co, so Alexa rank is not reliable.
It’s time to upgrade to
.Co if you have a .com
Look at it this way.
Upgrades are a commonality
we see this in regular tv to HDTV
in DVD to Blue-Ray
operating systems, software
so it should not come as a surprise that shorter is better and meaningful
so an upgrade from .com to .Co is only natural
and should not be a surprise to any of us
to have to do this.