Visitors looking for movie info might be landing on tourism web site.
When Rio.com sold in 2009 for $450,000, the buyer quickly went to work on a site about Rio de Janeiro, Brazil.
The site’s traffic will increase steadily as the World Cup and Olympics in Rio de Janeiro get closer.
But this week the site likely saw an increase in traffic from an unlikely source: kids and parents interested in the new 20th Century Fox flick Rio.
The animated movie from the same studio that released Ice Age grabbed the top spot at the box office this weekend, grossing $40 million.
The movie’s official web site is an unfortunate rio-themovie.com.
Google Trends shows a sharp spike in searches for both Rio and Rio.com over the past couple days.
It’s not the type of traffic Rio.com is looking for. But who knows, maybe someone will decide to book a trip to Brazil while they’re on the site.
DR.VEGAS says
Somebody with studio connections should broker a seven figure deal for the domain…NOW.The movie could become a franchise.
j says
movies dont care about domains
Domainer Extraordinaire says
>movies dont care about domains
I agree.
The Scripted says
I disagree. Movie domain names such as “The Exorcist movie” and “Exorcist movie” in dot com are valuable to promote this classic movie. If the studio runs a website such as TheExorcist.warnerbros.com, then I see value in them acquiring the domains to push the best horror movie of all time.
An entire website is built on this movie alone. You can watch scenes, buy the movie, read stories and review material on the exorcist.
The movie keywords are generic in a sense that they are interchangeable and are not just named after a movie. It’s obvious that KungFuPandaMovie.com is going after that specific traffic.
You can develop movie domains into movie sites that promote all movies from exact genres.
The studios should go after the best movie domains. There is no need to buy Rio.com, but RioMovie.com makes a great site.