Go Daddy Gets Biggest Traffic Lift of Top Super Bowl Advertisers

Wednesday, March 2nd, 2011

Registrar gets biggest lift among top 10 most watched advertisers.

A new report from audience measurement firm Nielsen says that GoDaddy saw the biggest traffic surge of any of the top 10 most watched advertisers during the Super Bowl.

Nielsen says the domain registrar’s traffic surged 41% compared to the week before the Super Bowl.

The next highest traffic surge for an internet-only company was HomeAway.com at 27%. Groupon only saw a 3% lift.

Ironically, both HomeAway and Groupon yanked their commercials after they ran and apologized for their content. Whereas Go Daddy always thrives on its controversy, it seems that (at least HomeAway) cowered into a corner.

But is short term web traffic the only success factor? Nielsen says Groupon’s commercial was one of the most “buzzed about” commercials, meaning it got a lot of chatter the week after the big game. Still, if that doesn’t translate into new sign ups or advertisers, that’s not very valuable.

Further Reading:

  1. NBC Approves Two Go Daddy Ads for Super Bowl
  2. Go Daddy Suggests Domain Sellers Use the Super Bowl Bump
  3. GoDaddy reveals Super Bowl commercial featuring the Pussycat Dolls

6 Comments » - Posted in Domain Registrars by

Comments

  1. mike
    March 2nd, 2011 | 10:26 am

    The report doesn’t mention how Netsol’s GoGranny parody performed. Anyone have an idea how much traffic/how successful Netsol’s campaign was?

  2. Shashi Bellamkonda
    March 2nd, 2011 | 1:27 pm

    Hi Mike,

    I work for Network Solutions and the Go Granny campaign of Network Solutions http://networksolutions.com/video was a huge success, very positive sentiment (97.5 percent ) and a 500 percent increase in .CO domain sales compared to previous weekends. I am excited that Customers, bloggers and the social media community have given Go Granny the thumbs up.

    Thanks,

    Shashi

  3. mike
    March 2nd, 2011 | 3:29 pm

    @Shashi

    “500 percent increase in .CO domain sales compared to the previous weekends….”

    500% of what ? Oh percentages ….

  4. David J Castello
    March 2nd, 2011 | 4:11 pm

    @mike
    I agree with you. Enough about percentages because it’s starting to sound like hype. Real numbers would be nice.

  5. Mansour
    March 2nd, 2011 | 6:06 pm

    Many in the domain business do not know that traffic in many instances means nothing. We own 2,700 domain names and the approximate traffic per day from the domain names is about 10,000 unique visitors per day. A few days ago I decided to find out the value of this traffic, and since I have a website that is close to dormant with very little new activity taking place, I have decided to forward all of my domain names to this websites http://www.nextregister.com , which is website to register domain names. The end result, in a 72 hours, no new domains were registered, so if you think that traffic will guarantee business, think again. The real business comes from targeted search traffic and from those who are searching for your product or your business, not those who just came to see a cute looking girl or forced to go to your website someone may like to know that.

  6. Sally
    March 3rd, 2011 | 7:11 am

    Great article. I check http://grouponbot.com more often then I check Groupon now though Also have you seen this article
    http://www.dailydealmedia.com/should-groupon-sue-grouponbot223/
    Haha :)

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