Pac-10 Asks Arbitrator for Domain Name

Collegiate conference wants domain name.

After last year’s conference realignment the Pac-10 now has 12 teams. As it looks to rebrand itself as the Pac-12 it ran into a snag — it doesn’t own

The conference just filed a domain name dispute with World Intellectual Property Forum against the owner of to get the domain name.

But the owner of that domain is throwing up a smoke screen with a page geared to the late rapper Tupac. A visit to says “Tupac Lives!” and features an Amazon affiliate widget with twelve items. The widget is titled “A 12Pac from Tupac”.


This isn’t the Pacific-10’s first domain name challenge. used to be owned by Marchex until the organization picked it up in 2009.


  1. says

    It has a creation date of July 8 2005. That is close to 6 years ago. I think the current owner has a decent case. It would be a much better case if they had done more with it then just that stupid Amazon widget.

  2. says

    For those of you not paying attention, this case could prove to be THE WATERSHED UDRP case of this decade. was reg’d in 2005, the Pac-12 conference was formed in 2010, yet the new conference believes it has a right TO TAKE this domain.

    If this domain is granted to the pac-12 conference under URDP, I don’t believe it’s safe to “invest” in domains anymore. Would love to read some comments on this by someone with more experience and/or insight with the UDRP process and the potential importance of this specific case.

    – TBC

  3. the daddy says

    Big20 makes good points here
    good luck to rightful owner of, the current owner
    pac 10 should be very grateful if seller decides to sell
    to STEAL from him via udrp is a disgrace
    keep an eye on this one
    if owner loses maybe we should post the names of the thieves
    the panel and those on board at pac10

  4. the guy says

    Interestingly enough, though the Pac-10 does own, they don’t even redirect that to the domain they use ( They own and redirect So they’re going to claim a right to when it was registered five years before the Pac-10 expanded and they don’t currently use the domain?

    Curious to see how this one plays out.

  5. HammerTime says


    When did the current owner acquire this domain? If it was before the new Pac12 was named, would he not be in the clear?

  6. the guy says

    Oh really? Was the domain transferred to a new owner since the Pac-10 announced expansion? I guess it makes a difference if it was acquired after the Pac-10 would have a claim to “12” things?

  7. says

    @ HammerTime – yes, it looks like the current owner acquired it after the Pac 10 announced its expansion to 12 teams.

    Even if he hadn’t there will still be some question to the case. If I register before the series announces a 5th installment I might still have purchased it in bad faith.

  8. David Garcia says

    This kind of reverse land grab is one more reason why the Venture Capitalists and Private Equity money men will stay away from investing in startups and others in development.
    Pac10 doesn’t care about that, of course, but this whole thing has a chilling effect on domaining’s efforts to be taken seriously by other industries.

  9. 12 pack says

    Interesting case given that the name changed hands after the announcement of the pac 10 expansion to 12 teams. No doubt just another innocent hard working domainer being beaten up by the man. Lol. You know domainers make lawyers look respectable. Guess the guy had a sudden urge to honor tupac 12 years after his death. Who cares if it hasnt been 12 years since he died. Small detail

  10. says

    Shouldn’t they be after then?

    I can;t see a way that the dispute is judged in foavor of pac10, the current owner should just keep his head up

  11. Figs says

    What do you mean, “clever.” The SITE precedes the formation of the PAC-12 by SIX YEARS. It’s not like the guy ran out and got the domain after hearing the announcement. The PAC-12 are idiots. They should have just made an offer to the owner. Instead, they’ll now spend as much or more money on lawyers and get a boatload of bad publicity for their trouble.

  12. shogun says

    we’ll if that is the case they should have thought of buying the domain before they announce the expansion to PAC12. For sure they have planned this long before. Thsi is what happens if you dont include IT aspects in your future plans.

  13. Owner says

    Andrew – If I could PM you or chat, it would be easier. Send an email to any of the accounts the have ever been associated with the domain, and I will respond.

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