Experian picks up prized domains in acquisition.
Credit information company Experian picked up a few killer domains a couple weeks ago, but I haven’t seen anyone in the domain industry write about it yet.
Experian bought Mighty Net Inc, which owned the domains CreditReport.com, CreditScore.com, and MyCreditScore.com, in a deal worth $207.5 million.
This is certainly more than just a domain name deal. Mighty Net has 680,000 U.S. subscribers to its credit monitoring services.
But it’s interesting to note that Mighty Net hasn’t owned CreditScore.com and MyCreditScore.com, two of its flagship brands, for long. According to this blog post, Mighty Net picked up the domains just earlier this year. The sales price wasn’t released but it was reportedly north of $5 million.
Rob says
Congrats to Mighty Net … the two new domains are sure to have sweetend and maybe even sealed the sale for them. This just continous to show the true value of keyword specific top level domains.
FX says
thank you for reporting on this Andrew.
Kinda hard to believe with this news being everywhere, it took domain blogs 2 weeks to pick up.
FX says
That was a 2nd biggest acquisition in the credit space this year. Transunion was sold earlier this year. http://articles.chicagotribune.com/2010-04-29/business/ct-biz-0430-transunion-madison–20100429_1_credit-reporting-bill-paying-habits-jay-pritzker
JW says
Wow, that is HUGE. Thanks for reporting this. I didn’t see this story on any other site.
M. Menius says
CreditScore.com and CreditReport.com are such an important piece of this story overall. Yes, it was a business purchase, but no question that the premium domain names are at the center of the business’ core value.