JustBallGloves.com Covers Bases With JustGloves.com

Thursday, September 9th, 2010

Sports company buys necessary but costly domain name for its business.

JustBallGloves.com is an online store that sells, well, just ball gloves. The site features baseball and softball gloves from all the major manufacturers. Compete.com suggests the site gets about 10,000 uniques a month.

But let’s face it, JustBallGloves.com is probably often remembered as JustGloves.com. Compete.com shows the latter gets about 1,000 uniques a month.

The solution? JustBallGloves.com has purchased JustGloves.com for $30,000 according to Sedo’s recent sales section. That’s a stiff price, but easily justifiable given the amount of traffic. It’s more a lesson in “covering all your bases before you launch” (sorry, couldn’t resist).

Now when you type in JustGloves.com it forwards to the main site at JustBallGloves.com.

Further Reading:

  1. Rachael Ray Wants to Fry Some Typosquatters

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4 Comments » - Posted in Domain Sales by

Comments

  1. Mike
    September 9th, 2010 | 4:29 pm

    There is no way to know for sure what that domain gets in terms of traffic. Compete.com and Alexa.com does not provide the entire picture. Not even a fraction of the picture. Only the domain owner knows the true stats AND, its a whole other topic but no one really knows the true stats because no one is honest enough to explain the traffic metrics at all.

  2. Meyer
    September 9th, 2010 | 5:59 pm

    The singular of both domains land on
    ppc pages.

    Surprisingly, they are not owned by the
    typical traffic chasers.

    Nor, are the landing pages being used
    any of the biggies.
    (Parked, DomainSponsor, Sedo, Trafficz, etc)

  3. Steven
    September 9th, 2010 | 6:58 pm

    The guys also own softballbats.com, softballgloves.com, fastpitchbats.com and MANY others. They seem to know what they’re doing from a domain standpoint. And when you’re getting $300 per glove, you don’t have to sell that many to recover the investment in JustGloves.com.

    But … I would argue that a well-know companies like Baseball Express (who also own Softball.com) do better due to the strength of the brand name, more so that their domain name. I just wonder if that $30K wouldn’t have been better spent on building a stronger brand instead of adding a strong domain name. (Not sure if this makes sense)

  4. The Original Domainer
    September 9th, 2010 | 9:23 pm

    2,400 uniques/month

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