Displaying archives for the month of "February 2014"
Angels.com is up for sale at a reasonable price.
Yesterday Major League Baseball passed on buying Athletics.com, one of seven team names it does not own the domain for , at the DOMAINfest auction. But next week it’s getting another chance at Angels.com, which is up for auction at GreatDomains with a reserve price of $100,000-$250,000.
The owner of the domain name had previously offered to sell it to an unidentified agent working for MLB for $300,000. The league balked and filed a UDRP against the owner, but MLB lost.
Filing a UDRP after failing to buy a domain creates a lot of bad will that could be carried over into a negotiation. But the domain is now in a live auction, which means no negotiating will be required. Given the price range, I wouldn’t be surprised to see MLB pick up the domain.
Domain auctions have a history of technical glitches.
Shortly after Moniker’s domain name auction at DOMAINfest in NYC concluded yesterday, I saw a couple blog posts heralding it as a great success. I was a bit confused, because I didn’t see the same thing in the actual auction room.
You don’t need to point fingers at the people who blogged about the auction, as apparently it did look like a huge success online thanks to problems with the online bidding interface. Domains were marked as ‘sold’ even though they weren’t.
At one point or another, all live domain name auction companies have experienced technical problems. One of the most talked-about this year was when Latona’s postponed its Las Vegas auction while it was running because of online bidding problems.
Yesterday, the auctioneer stopped multiple times to wait for the “internet clerk” to update the pricing online. Even to some people in the room, it appeared that certain domains sold that didn’t actually go under the hammer. Although there was certainly some human element to it, there are numerous technical challenges to staging a simulcast auction. Internet connections all across the world don’t see the same thing at the same time. It’s not really “real time”.
The good news for Moniker is that, although the live auction results during the show yesterday weren’t spectacular, the company closed a seven figure sale just before the auction and removed the domain from the live set. It is also working on closing more deals from this auction as we speak. In the end, the sales number will be OK. It’s just a shame that technology tends to slow down live auctions rather than adding to the excitement.
DOMAINfest draws a large crowd.
DOMAINfest’s Power Networking day in New York City attracted more than 200 people for the all-day event.
The morning started with Oversee.net CEO Jeff Kupietzky delivering a strong talk on five myths of the domain name industry, which you can read here.
Next, Naresh Rekhi of comScore gave an overview of trends in internet usage that are applicable to domainers, especially as they choose which domains to build out. Rekhi was followed by a fireside chat with David Mason of AOL’s content platform.
Then there was a networking session where attendees networked with experts in four areas: local search, legal, affiliate marketing, and online advertising trends.
The auction was a bit slow on sales, but when added to the Tshirts.com sale the number will end up being respectable. It appears that a deal may be in the works on another one of the big dollar domains in the auction, so I hesitate to report an auction total yet. There were a lot of excellent but expensive domains, so I suspect there will be a lot of post-auction dealing with big buyers.
Tonight there will be a closing dinner and party at the hotel.
A few take-aways from this conference:
-Moniker has proven that its Power Networking days are a strong draw, with over 200 attendees for a one day conference.
-Taking place in a large city and with a low admission cost, the conference attracted a lot of first-time attendees. Many of them are web developers who are interested in domains. I also met a building contractor who has discovered the power of keyword domains.
-A lot of media came for the auction, including a cameraman for CNN.
Oversee.net CEO dispels five myths in the domain name industry.
Today at DOMAINfest in New York, Oversee.net CEO Jeff Kupietzky tried to dispel 5 myths about the domain name industry.
1. The PPC Market is Dead
-Oversee.net now has 1 million domain names.
-28% rise in visitors year-to-date on their portfolio
-15% increase in revenue per click
Kupietzky says the market is “maturing”, but not dead.
Opportunty: Buy traffic names and lower prices, partner with those investing in development and alternative monetization.
2. Mainstreet has Come and Gone
-CNBC dedicated 5 minutes to airtime in middle of day to an interview with Kupietzky about domains. “It’s really the beginning of mainstreet paying attention”.
-Major media organizations will have live television feed at auction this afternoon.
Opportunity: bring more information about our sales to the public. Bring more transparency on price and data to encourage more buyers.
3. There’s a trade-off between content and monetization
-Thinking is if I add content (develop my domains) I give up on my PPC revenue
-Example is Degrees.com, which Oversee.net owns
-Barrier to get good content has decreased substantially. Examples include AOL, Associated Content, DemandMedia, Epik
-Oversee.net progressing from one word category-killer .com domains, now moving to profitably developing domains with three words in other TLDs.
Opportunity: Invest in build-outs that provide value to end users and advertisers.
4. Mobile apps will kill domains space
People forget their are two main purposes of domain name: address locator, but also a brand. More focus on brand than address locator. Brand value is very important. Need to find a way to leverage the trend of move to apps.
LowFares.com has one million registered users. Oversee.net just launched a mobile application for LowFares.com.
Opportunity: Look for category-defining brands, invest in new medium
5. There are no good domains left
There are plenty of domains available in secondary market (aftermarket). Example BoardGames.com, which was bought for $450,000. Owning the brand name, which will be a hub for online and offline gaming, this domain was a bargain.
Still lots of domains being bought on one platform and then flipped for a lot more within a year.
Opportunity: Buy more, co-develop, partnerships for acquisition and development.
Ahead of Wednesday’s auction, Moniker brokers blockbuster domain name sale.
Moniker has sold Tshirts.com and four other related domains prior to Wednesday’s auction for $1.265 million. The domains include tee-shirts.com, t-shirt.com, t-shirts.com, and tees.com.
The buyer is Costumes Galore Inc., which is apparently making a push into the t-shirt business.
Separately, I’m aware of another Moniker sale for $736,000, but the domain name will not be disclosed.
This is certainly a good start ahead of Moniker’s main auction tomorrow. The auction includes a number of six and seven figure domain names. The sale of just a couple of these big ones can make the auction a success.