Domain Name Wire

Domain Name Wire

  • Charges Ahead Thanks in Part to Great Domain Name

    1. BY - Aug 24, 2010
    2. We Get It
    3. 4 Comments

    DNS company gets marketing kick with

    Last month at HostingCon I met with to learn how their great domain name has propelled their business. I also got to spend time with domain industry show regular Sean Stafford, who’s latest venture is off to the races. He proudly wore his t-shirt throughout the show.

    Over tacos at lunch, Sean said that the domain name has done wonders for his business. I caught up with him after the show to find out more.

    DNW: You were previously named What were the challenges of using this name?

    Stafford: We began with the Comwired name and we still actively use it. It was a domain from the portfolio of one of our founders and was selected as a brandable, pronounceable tech name to represent our company. Initially was used for our geodirectional DNS system and authoritative DNS network. As our platform matured, we developed two distinct products serving two markets with very different needs. We continued development on, our geodirectional DNS system, but we also found that many users and prospects were interested in authoritative DNS services outside of the domainer context.

    What resulted was a pair of related but unique software products using the same domain name. This was starting to cause some market confusion between the two offerings. We began looking for fresh input and a newlook. That’s when we came across the opportunity to use Now Comwired is more of a specialty geodirectional service and is the mass market brand.

    DNW: When did you first start thinking about acquiring a better name, and was your first choice?

    A few months before we acquired the name we knew that a change needed to take place. Our technology was rock solid, our UI was miles ahead of existing solutions, and we had everything we needed to be successful. However, I think our was somewhat obscure and did not effectively relay what we did as a company. While larger companies can afford massive branding and advertising to firebrand
    their name into the consumer’s psyche, that wasn’t an option for us launching our new service.

    We did, however, have a fantastic alternative for advertising, and that was the premium generic domain name. Instead of spending millions and millions trying to brand an inferior name, we saw the
    opportunity to invest the same resources into an asset that invokes automatic trust. While there were many other choices available as pertaining to domain names, there was only one name that truly caught our eye. We now own it.

    DNW: What benefits are you realizing from using the better name?

    Actually, we’ve seen numerous benefits since using In a matter of 6 months we’ve seen our rankings climb like crazy in Google, much owing to our site being the exact match keyword for “DNS”. This
    domain also affords us the unique opportunity to offer premium vanity nameservers to our partners and customers.

    Aside from the highly qualified leads we receive from type-ins, we also enjoy instant brand appeal. When walking on a tradeshow floor, people immediately know we are a DNS provider. The domain is not only easier
    for people to spell and remember, but attaches a premium, trusted, and familiar quality to our brand, which is extremely challenging to build independently. We believe this is in part to thank for the unsolicited
    leads we have received from major brands, including Fortune 500 companies, who now recognize as a major player in our industry.


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