Glass Company Files Trademark for Company Name as TLD .Schott
Wednesday, July 21st, 2010
Company wants trademark for .Schott.
German glass and component company Schott AG has filed a trademark application with the U.S. Patent and Trademark Office for “.schott” for “Registration of domain names (legal services); management of domain names; renting or leasing of domain names; allocation of domain names; trading in domain names.”
This is an interesting move that means one of two things:
1. The company plans to acquire its own top level domain name as .schott
OR
2. The company wants added protection against a new top level domain name applicant trying to get its name as a top level domain name.
It seems that the latter case would be more a worry of larger, bigger brands. Regardless, current U.S. Patent and Trademark guidelines suggest that the servicemark application will be denied since top level domain names can’t be trademarked.
Further Reading:
- Company Wants Trademark for .Secure
- Company manages to get .secure trademark
- .Gay Trademark Application Filed
Tags: new tld
Or…
3. Davie Hutchison should be worried.
Schott Glass? HAHA
Can the domain community just let the brand/TM community know something. NO ONE IS TYPING IN YOUR .BRAND !!! Ever, it is a dumb idea, just breath and let it go. You have your .com – you are safe. Fire your legal team, and save your money.
There is the case of sex.sex – a live trademark that most likely was based on fake product samples http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77514215 – check out the TDR link and then the entry called “Specimens”. It’s quite obvious.
Acro,
There are many like that. It is a felony to make false representations to the USPTO, and a reckoning is coming.
“Schott Glass? HAHA”
They’ve given them away at tech conferences. But Schott has a longstanding reputation as one of the leaders in glass, quartz, and related materials for decades.
The Zeiss brothers were lens grinders and co-founders of Schott, which makes the glass for Zeiss lenses.