e.co auction a big success.
I just finished watching a live simulcast party at TRAFFIC Vancouver of the e.co domain name auction. It ended at $81,000, and from the video it appears that the winning bidder was domain name investor Lonnie Borck.
Bidding had already reached around $39,000 by the time the simulcast started, and quickly took from from there. My initial prediction of the final auction price was $50,000, but that was before a couple things occurred:
1. .Co Internet marketed the heck out of the auction.
2. I heard that 70-100 people had registered to bid. Each person had to fill out an application and make a $1,000 deposit.
I then cheated and thought the domain might hit six figures.
I suspect that a lot of bidders were priced out of the auction quickly. The auction was extended by ten minutes from the end of each bid, which made for somewhat of an anti-climatic finish, but it was still exciting.
I have video of the simulcast event in Vancouver that I’m currently uploading. Check back to this post to see it later.