Domain Investor Picks Up e.co Domain Name for $81,000

Thursday, June 10th, 2010

e.co auction a big success.

I just finished watching a live simulcast party at TRAFFIC Vancouver of the e.co domain name auction. It ended at $81,000, and from the video it appears that the winning bidder was domain name investor Lonnie Borck.

Bidding had already reached around $39,000 by the time the simulcast started, and quickly took from from there. My initial prediction of the final auction price was $50,000, but that was before a couple things occured:

1. .Co Internet marketed the heck out of the auction.

2. I heard that 70-100 people had registered to bid. Each person had to fill out an application and make a $1,000 deposit.

I then cheated and thought the domain might hit six figures.

I suspect that a lot of bidders were priced out of the auction quickly. The auction was extended by ten minutes from the end of each bid, which made for somewhat of an anti-climatic finish, but it was still exciting.

I have video of the simulcast event in Vancouver that I’m currently uploading. Check back to this post to see it later.

Further Reading:

  1. Domain Investor Buys $280 Charity Cookie

10 Comments » - Posted in Domain Sales by

Comments

  1. Domain Report
    June 10th, 2010 | 6:11 pm

    It’s a nice one letter domain, but I am a bit surprised at the price. It probably has no natural traffic, so what is the appeal for this name? If Twitter uses t.co as a url shortener, the awareness could help e.co. Or, if e.com was ever bought and used by a big company, e.co would get typo traffic. I have a hard time seeing the buy as an investment, but I could see a large company buying it for a brand or environmental site. This is big question mark domain like the flowers.mobi sale was, only time will tell if it’s a good buy or not.

  2. Anunt
    June 10th, 2010 | 11:33 pm

    e.co not even worth $1,000…looks like another scam like flowers.mobi sale!

  3. oil spill stop
    June 11th, 2010 | 5:31 am

    .
    an incredibly low price for a so unique domain
    .

  4. just share
    June 11th, 2010 | 1:15 pm

    Tutorial-How to get a free domain?

    domain-myname.co.cc

  5. ryan
    June 11th, 2010 | 2:30 pm

    its all for charity

  6. Brad
    June 11th, 2010 | 4:29 pm

    I don’t see what is so special about it for $81,000

    Brad

  7. Bob
    June 11th, 2010 | 4:53 pm

    If this is true that the domain name e.co was sold for $81,000, for a non-established cctld .co, we have a sucker on our hands. Someone is selling t.bz, an extension that has been around for many years, and the asking price is $1300 and it will never sell for that. I am sure the buyer is not using his own money to buy this worthless domain name.

  8. Kev
    June 12th, 2010 | 2:13 am

    dumb investment, if it was insurance.co or flowers.co I could understand but e.co??

    .co can be used for Colorado by the way like florists.co

  9. e.co observer
    August 8th, 2010 | 9:31 pm

    It appears that the e.CO buyer, Lonnie Borck of B-52 Media, backed out of the $81,000 e.CO purchase.

    The whois still shows COinternet and it is my understanding that COinternet is now asking Sedo to auction it.

    Am I mistaken?

  10. Andrew Allemann
    August 9th, 2010 | 9:11 pm

    @ e.co observer – he didn’t back out. The deal is done, it just took awhile to get the transfer through.

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