Cardinals Best Off-Season Pick Up Was Domain Name
Thursday, April 22nd, 2010
Checking in on MLB domain names.
Major League Baseball is back, and that means I’m spending lots of time getting the latest scores and highlights online. While watching the Cardinals play on TV, I noticed they made a nice off-season pick up that I wasn’t aware of: Cardinals.com.
Previously, you had to type in StlCardinals.com to get to the team’s web site. But in October last year Major League Baseball acquired the Cardinals.com domain name. So I’ll save myself a few keystrokes.
That got me curious about other teams and if they own their “names”. With many teams named after generic things like birds and fish, getting these domains isn’t easy. Just ask the Angels. Nevertheless, MLB has managed to get most of its team names:
As for the domains it does not yet own, some will be more challenging that others:
Giants.com – owned by NFL football team
Rays.com – owned by Ray’s restaurant in Seattle. (Been there, loved the view.)
Rangers.com – owned by Future Media Architects, which never sells domain names
Angels.com – as mentioned earlier, lost UDRP case against owner – UPDATE now owned by MLB
Rockies.com – information about Rocky Mountains – UPDATE now owned by MLB
Twins.com – owned by California company. So many uses, it could be expensive
Athletics.com – login page for Selliquest – UPDATE now owned by MLB
Of these domains, it would seem that Rockies.com might be the most obtainable. Rays.com would take a hefty check to convince Ray’s to change its domain. Angels.com can be bought, albeit for a much higher price than before the UDRP was filed. But there are really only two domains I’d rule out: Giants.com and Rangers.com.
It’s worth noting that all of the domains forward to a subdomain on MLB.com. So the league is truly using the domains just for their direct navigation and ease-of-recall.