GoDaddy Customer Commercials Follow the Same Script

Wednesday, April 14th, 2010

Registrar getting lots of commercial submissions — but few good ones.

After critics panned Go Daddy’s Super Bowl commercials (again) this year, the company went to the marketing playbook and created a contest for customers to make their own commercials. The top prize is $100,000, which would buy you about 10,000 domain names.

I expected customers to move away from the traditional Go Daddy commercial script of just throwing in some hot chicks acting like they’re stripping. But I was wrong. Most of the submissions are the same old thing. Granted, some of them are a bit more outside-the-box since the producers couldn’t rely on just putting a celebrity like Danica Patrick on the screen. But it’s mostly just a bit of domain talk and then sexual innuendo. It’s difficult to direct link to the videos, but here are a few of the “same old same old”:

Rhyme Time
Go Daddy IT Guy
Lollipops
Threesome
She Can Stay

Oh well. Maybe the reason people are submitting commercials isn’t so much for the prize money. Instead, it’s just a way for guys to convince their female friends to dress scantily for the video.

“You’re going to be a big star, baby!”

Further Reading:

  1. GoDaddy Crowns New $250,000 Commercial, Announces 2 Super Bowl Commercials
  2. GoDaddy launches new TV commercials
  3. .Co to return to Super Bowl in GoDaddy commercial

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4 Comments » - Posted in Domain Registrars by

Comments

  1. Ace
    April 14th, 2010 | 5:17 pm

    Nice, The way to link the the videos is to click to the video and the browser will open a the youtube site. You can copy that URL

  2. Jamie
    April 14th, 2010 | 7:13 pm

    Bob needs to watch the Intuit website ad. If GoDaddy ran an ad similar to that and included its twist, more people would likely know more about what GoDaddy offers. http://www.youtube.com/watch?v=CwqMfILiLYY

  3. Andrew Allemann
    April 15th, 2010 | 8:54 am

    @ Jamie – that is a good commercial for Intuit. The people who go to the web site probably convert very well, too.

  4. Cole
    April 24th, 2010 | 3:43 pm

    I agree, people went with the cheap way out, by trying to make it about sex. Im looking forward to seeing some people with more creativity.

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