Looks a little weird…

The new gTLD would need to be more appealing than a 3rd level domain though. I think .godaddy might be too long but wouldn’t Bob Parsons love for that to become a popular address! He might even pay (give discounts on hosting, free hosting) to get sites to use it.

People clearly expect names to right to represent a future super league otherwise their wouldn’t be any applications.

Trademark law doesn’t allow any one entity to control such branding advantage for generics. If you tried to trademark hotels or cars you would be turned away because it would afford branding advantage to a single entity over a generic term.

So how exactly can ICANN even begin to consider allowing auctions of the same same terms?

Auctions which will in effect grant a private monopoly in perpetuity.

Unfortunately, the process has a stupid sidetrack for “community” applicants.

I believe that the branded gTLDs will do just fine and web surfers will catch on pretty quickly. There will be no sunrise, no landrush, etc. because companies will set up their brand TLDs for company use only and for promotional purposes. To most major corporations, $200,000 is chicken feed–Bagel money, as one comment said.

However, it’s going to get dicey with generics. It’s quite one thing to own cars.com, but quite another with .cars because the potential to corner the market on a generic is just too great and may end up breaking all kinds of antitrust laws. Who decides who gets .cars? Is that decision based on “best use” or “deepest pocket”? I fear that “deepest pocket” will win the day. We could still see this with .tel (Disclaimer: I am a .tel fan) or .travel? What if one of the major mobile companies buys .tel out, or a major travel agency buys out .travel? Will these companies then corner the market, and, perhaps, claim the generic terms themselves as their own?

Also, look at the nasty fight among potential buyers of the .food TLD. I think that is just the beginning of some nasty court battles.

I’m not a fan or hater of new TLDs. I think .tel makes sense and .travel seems a tad too long. But the market will decide the success of any new TLD.

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Let’s not forget when looking for a service or product on google? Do you find a brand like BMW,VW or Mercedes on page 1 when searching for “car” , “new car” or “used cars”?

Searchengines earn money from advertisers booking keywords. They will make sure they don’t loose advertisers ( top 500 INC .Brands)

I could write much more about this subject, but I honestly think we should all just watch these .brand names get punished.

I am pretty sure it will be in every way, a big kick in the ass.

.Brands for generic keyword search will definantly be found somwhere on google page placement 100 000 000. Google will make sure to keep making billions of dollars.

Most company’s just dont understand how this system “The Internet” functions.

Every day company’s buy “keyword” clicks to be found on the frontpage of a searchengine. Why? Because people use generic “keywords” and not .brands

The best “Advertisement agencies” are not going to tell there client’s ( INC 500) to buy generic keyword domains and everybody here know’s why.

.Brand gTLD’s are just luxury and great for a company’s ego.