.Travel Domain Name Featured in Magazine Ad
Wednesday, February 24th, 2010
.Travel shows up in a print ad.
Here’s something I haven’t seen before: a magazine ad with a .travel domain name.
Admittedly, I don’t read travel magazines. But while flipping through the latest issue of American Express’ Departures magazine, I came across a tourism ad for Egypt. The URL? www.Egypt.travel. (See the full ad a pdf here).
Egypt.travel is run by Egyptian Tourist Authority. The other URL in the ad is EgyptianTravelSpecialist.com, a web site maintained by Egyptian Tourist Authority geared to getting travel agents to sell customers on visiting Egypt.
So here’s my million dollar question. If there were no second URL in the ad, and the Egypt.travel domain wasn’t preceded by www., would anyone know it was a web address? If companies use newer top level domain names in advertisements, we’ll probably see a resurgence of including www. before web addresses.
Further Reading:
- Runway Magazine Trips Up Over Domain Name
- Now Might Be a Good Time to Buy Travel Domain Names
- .travel wants a DNS wildcard
Tags: .travel
In my opinion, the “.travel” extension just seems completely worthless. If anything I would think travel.com is using “egypt” as a sub-domain.
It is tough enough to make significant money with a pure city/state/country “.com” name let alone an alternative extension.
What are your thoughts on city names after you invested in and developed Lakeway.com?
Even if the consuming public understands what .travel is, the URL looks ridiculous and unbalanced.
It would need to appear as a fixed size font as wwwwww.Egypt.travel to even stand a chance.
i went to egypt.travel.com and nothing happend?? i dont get it
The fact that not too many people know about .Travel might be a good thing, because they can rebrand themselves and get some exposure as part of the new TLD program. IMO
That “www” prefix is pretty important. I do think that without it, many consumers would miss that egypt.travel is a website destination.
I have been seeing TV commercials using the dot in between two words as kind of a cutesy way of saying something, like “have.fun”. These little ad gimmicks complicate the overall picture. So, putting that “www” out front is a good idea.
@ M. Menius – kind of like this? http://domainnamewire.com/2009/02/02/does-vogue-want-to-launch-live-domain/